“If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz, CEO of Starbucks.

Like Howard Schultz, you know the power of a great brand. You’ve invested a lot of time and money to develop a brand to generate loyalty. One that tells people what you’re about. One that that lets them know they can trust you enough to do business with you – and keep on doing business with you.

Become a household name

But a brand on its own is not enough. You need to keep your brand in front of your clients, so that eventually it becomes a household name to them and you become their go-to person for business.

Instant marketing turn-off

If you’re like many people, you think that a quick email, a text message or a website link sent to potential clients is sufficient. They’re time poor, you hear, over and over again. They don’t have time to read long emails, or scroll through a website, no matter how impressive it is.

While instant marketing does have a place in communicating with clients, instant marketing tactics alone tend to turn people off. They show that you and your business don’t really care enough to build a solid relationship with them. So all your expensive branding could cost you a lot of money with little to show for it.

Print it

However, when you use the power of print to promote your business and your brand, it’s a whole new ball game. Your business card is just the beginning. When you hand that to someone, more often than not they will put it in their pocket or wallet – to keep.

Showing respect

Take that one step further with high quality printed business materials like an advertising guide, a newsletter or a professionally designed glossy brochure that you can leave with a client, and now you’re talking. You’re making your brand work hard for you. You’re showing your clients that you respect their time and value their business.

People want brochures

Marketing research suggests that people want brochures, especially when it comes to high-end purchases. They may check out a website, but they’ll read a beautifully designed and printed brochure from cover to cover, using it as the basis for their buying decision. And because the content can be enhanced with quality images, a good brochure is hard to beat.

Brand awareness tool

A beautifully printed brochure is a highly effective tool to reinforce and spread your brand awareness. It’s designed to be retained and referred to many times. It showcases your product or service – and your brand – to your clients and potential clients. And each time they refer to it, they are increasing their loyalty to your brand.

Engaged clients

Experts in marketing call these clients ‘engaged’.  Every time someone takes a printed brochure or piece of marketing material from you, that person moves to an engaged status. It shows that they want to find out more about your product or service. Not only that, but the printed material they take from you reinforces the emotional side of their decision.

The power of print

Wow. So now your printed brochure is bonding with your clients. That’s powerful stuff. It’s the stuff that big league names have down pat. And it’s all from understanding the power of print and how it reaches – and touches – your market. Your printed brochure is the perfect way to show your values to people who appreciate and relate to those values. And that’s how you build solid customer loyalty.

Talk to us

Take a brand new approach to marketing your brand and use the power of print to expand it exponentially. When you’re ready to take the next step in your branding journey, call us now for some savvy brand printing advice and a free, no obligation, printing quote.

Designline Graphics
Phone: 07 3821 6822
Fax:  07 3821 6122
Email:  sales@designlinegraphics.com.au